Aha!!! FINALLY!! Muuuuuuuuh-nay! I’m sure some of you have been wondering when I would talk about income. Well, I think it’s time.
This entry will be brief, especially compared to many of the other entries in this series, because it is actually pretty straight forward. There are some nuances to consider, but ultimately you are in charge of managing what you are worth. Of course you are invaluable, precious, important, etc. (ad nauseum). You are unique, just like everybody else. 😉 But how does that translate into an equitable fee schedule?
Note: I am trying to speak generally, so that this section applies to all modalities of Adult Entertainment. Consider your modality (Video/Telephone Modeling, Escorting, Exotic Dance, etc.), identify who your clients are (models = companies, escorts = responders to ads, dancers = clubs/patrons, etc.), and then speak to the people who are already in the field. Do your homework, so that you do not get taken advantage of for being too low or passed over for being too high.
These are the considerations to ponder as you decide how to set your fees:
- What are others charging? Go to your colleagues and find out. In particular, compare the fees provided by the colleagues who in some way resemble you. That isn’t necessarily physical resemblance either. Which models offer what you want to offer, and what do they charge? Do not be afraid to charge what you are worth. By keeping your fees too low you will work yourself into poverty, rather than wealth. What fee is rewarding to you, tenable to your clients, and fair to everyone involved? Too low and you will attract clients who will treat you cheaply (since you have indicated you are cheap by pricing yourself thus), too high and you will encounter resistance from people who consider you arrogant and you will work much less frequently. Be level-headed: You don’t want to be labeled negatively in either direction because of your fee schedule. As you establish your business, play with the fees until you find the schedule that affords you the quality and quantity of business you want.
- Will you negotiate? Some do, some don’t. I, generally, do not negotiate. My fees are set, and they are comparable to what others are charging. If someone cannot afford me, then I probably cannot afford him. It’s nothing personal… It’s business. Milk and gas both cost me $4/gallon, just like anyone else. Such is the cost of living. However, when you start getting past simple bookings, perhaps there is room to budge. I have a fee schedule that takes all this into consideration. It really is much easier this way. But I have the advantage of reputation, so I don’t have to wrangle. When you are starting out, you may have to do so at first. I never did, because I always kept multiple streams of income, so that no single revenue base dominated me.
- What is your base rate, and how can you create incentives for clients to book more? My base rate for a 1-hour in-call is $250. From there I have to consider a variety of hourly discounts for in- and out-calls. Normally I keep this information away from the general public’s casual access; however, to help you understand how I have set up my fee schedule, you can look at it by clicking this link (password: just4u). I find that it makes everything much simpler to have this information readily available, so that everyone can get past the awkward issue of payment. This is the least savory part of the deal, so you want it to be as non-intrusive as possible. In Part 5 of 13: Advertising and Correspondence, I supplied the introductory email I send to potential clients when I first hear from them. Scroll down toward the middle/bottom of that entry and refresh yourself on how I let my fee schedule be known without ever discussing money until the final confirmation.
That’s enough for now. If you have specific questions, feel free to email them. In the next installment I will offer ideas on how to manage this money once you have begun generating it.